Luna Technologies Adds Joe Goodman as Sales Engineering Director

Luna Technologies, a Portland-based hydrocarbon extraction equipment manufacturer, added Joe Goodman as Sales Engineering Director.

Portland, Oregon – (September 22, 2020) — Luna Technologies, a Portland-based hydrocarbon extraction equipment manufacturer, added Joe Goodman as Sales Engineering Director, a new position at the company. Goodman is a sales leader with experience at Portland cannabis brand house LTRMN and, prior to that, more than 15 years leading sales and establishing Fortune 500 retail accounts in the newspaper industry.

joe-goodman-joins-luna-technologiesGoodman will drive Luna's efforts to increase its share of the hydrocarbon extraction market in North America, and will more fully rollout the company’s IO Extractor to Canada. Luna became the first hydrocarbon extraction equipment manufacturer to receive pre-approval for legal production in Canada in late-2019.

"With the rapid expansion of commercial products that require extracted cannabinoids, terpenes, and isolates, we project significant growth at Luna Technologies and are already seeing evidence of it this year," said Jack Naito, president and cofounder of Luna Technologies. "Joe will professionalize our sales process and free up the engineering team to advance the R&D that established Luna’s position at the forefront of the extraction industry today."

Previously, Goodman served as Director of Sales and Business Development for LTRMN, one of the premier marketing and distribution teams in the cannabis industry. LTRMN distributed to more than 350 cannabis retailers across all regions of Oregon and opened California operations during Goodman's tenure. Prior to LTRMN, Joe was Vice President of Sales and Marketing for Circulations Promotions Unlimited, where he oversaw sales teams representing Tribune Publishing newspapers in more than 50 U.S. markets. During his time with CPU, Goodman established multi-year, multi-million-dollar accounts with major retailers like Safeway, Starbucks, Kroger, and more. He earned a slew of accolades while reinventing the company's approach to sales amidst the decline of print publishing and the rise of a digitally dominated economy.

Goodman's passion for technology and automation made Luna a perfect fit. "I've always been drawn to technology and its ability to improve processes and create a repeatable, positive user experience," said Goodman. "After seeing the cannabis industry up close from a wholesale and retail perspective, it became clear that the biggest gap in this fast-growing industry is consistency in the supply chain. Luna is well positioned to fill that gap while it sets the standard for enterprise-grade hydrocarbon extraction broadly, and for consistency, safety, and ease of use specifically."

IO Extractor


Cut Labor Costs
Automated controls eliminate weeks or months of apprenticeship training required for manually controlled hydrocarbon systems.

Eliminate Operator Error
Pre-programmed recipe-monitoring system checks pressures and temperatures hundreds of times per second to remove risk of operator error.

Increase Capacity
Process 18 pounds of dried plant material or 25 pounds of fresh-frozen material per run. Single operator can process 400 pounds of biomass in a single day.

Improve Run Time
50-minute average run time with a 10-minute soak. Run-to-run changeover times of two minutes.

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